Um…when did Kmart AND Sears get cute? No seriously. I’ve been following Kmart Design on Twitter and I’ve seen a few cute things, had some good conversations about style, but when I saw images (left) for their fall ad campaign I was shocked. This looks like something I’d see in my Marie Claire or Elle. Now don’t get me wrong, I shop Target all the time but I haven’t thought about Kmart in a while. Then I found out that Sears was rebranding their design and was stepping up their game. They’re SearsFashion1 on Twitter and they have a Facebook site and they’re really trying to appeal more to customers like you and me.
I was so shocked by just the few images alone from Kmart, I immediately when to Kmart.com to see what they have. I realized that they were also a part of Sears (as well as Lands’ End) and I said let me just browse the dresses to see what they have and I found these beauties!
12 dresses that I want to own. Seriously.
So the next logical step was to go to a Kmart to see if it was really as great as it looked on the site. Well, the closest Kmart is a bit away from me, but I have a Sears Essentials that sells a lot of what they have online right down the street. So I hopped right on in my car and decided I needed to try a few things on. Just window shopping…
I’m obsessed with the purple shift dress with the exposed zipper on the back. Fantastic work staple that you can dress up and down. I found a cute striped skirt with pockets, a high waisted grey pencil skirt, a fun black and white tie dye shirt with zippers, and I even tried on harem pants (but they so did not make the cut). Nothing was over $49 and I would’ve bought a lot if I had the budget to do it right then and there. It was affordable and cute!
So have you checked out your Sears or Kmart recently? Thoughts?